| DC Field | Value | Language |
|---|
| dc.contributor.author | Вайнштейн, Л. А. | - |
| dc.date.accessioned | 2017-11-24T08:06:32Z | - |
| dc.date.available | 2017-11-24T08:06:32Z | - |
| dc.date.issued | 2017 | - |
| dc.identifier.citation | Вайнштейн, Л. А. Информационные модели психологического влияния рекламы на потребителя / Л. А. Вайнштейн // BIG DATA and Advanced Analytics: collection of materials of the third international scientific and practical conference, Minsk, Belarus, May 3–4, 2017 / editorial board : М. Batura [et al.]. – Minsk : BSUIR, 2017. – С. 250-256. | ru_RU |
| dc.identifier.uri | https://libeldoc.bsuir.by/handle/123456789/28056 | - |
| dc.description.abstract | The analysis of various information models used in advertising. The role of various psychological mech-
anisms and mental processes advertising effect on the user. Set out a comparative analysis of the effectiveness of different
infor-mation | ru_RU |
| dc.language.iso | ru | ru_RU |
| dc.publisher | БГУИР | ru_RU |
| dc.subject | материалы конференций | ru_RU |
| dc.subject | информационные модели | ru_RU |
| dc.subject | психологическое влияние | ru_RU |
| dc.subject | реклама | ru_RU |
| dc.title | Информационные модели психологического влияния рекламы на потребителя | ru_RU |
| dc.type | Статья | ru_RU |
| Appears in Collections: | BIG DATA and Advanced Analytics. Использование BIG DATA для оптимизации бизнеса и информационных технологий (2017)
|
