| DC Field | Value | Language |
|---|
| dc.contributor.author | Tseluiko, A. D. | - |
| dc.date.accessioned | 2021-06-08T07:23:39Z | - |
| dc.date.available | 2021-06-08T07:23:39Z | - |
| dc.date.issued | 2021 | - |
| dc.identifier.citation | Tseluiko, A. D. What attracts generation Z / A. D. Tseluiko // Проблемы экономики и информационных технологий : сборник тезисов и статей докладов 57-ой научной конференции аспирантов, магистрантов и студентов БГУИР, Минск, 19-21 апреля 2021 г. / Белорусский государственный университет информатики и радиоэлектроники. – Минск, 2021. – С. 340–341. | ru_RU |
| dc.identifier.uri | https://libeldoc.bsuir.by/handle/123456789/43946 | - |
| dc.description.abstract | Recently we hear about Generation Z almost everywhere. Formally it’s people who were born between the late 1990s and early 2010s. A key thing to understand is that Generation Z is a digital native.
The article deals with the term of Generation Z, its role in contemporary marketing and user involvement, as well as with their preferences, tastes and distinct features. | ru_RU |
| dc.language.iso | en | ru_RU |
| dc.publisher | БГУИР | ru_RU |
| dc.subject | материалы конференций | ru_RU |
| dc.subject | generation Z | ru_RU |
| dc.subject | advertisement | ru_RU |
| dc.subject | demographic cohort | ru_RU |
| dc.title | What attracts generation Z | ru_RU |
| dc.type | Статья | ru_RU |
| Appears in Collections: | Проблемы экономики и информационных технологий : материалы 57-й научной конференции аспирантов, магистрантов и студентов (2021)
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