https://libeldoc.bsuir.by/handle/123456789/43955| Title: | Product placement |
| Authors: | Krishtafovich, K. D. |
| Keywords: | материалы конференций;product placement;embedded marketing;advertisement |
| Issue Date: | 2021 |
| Publisher: | БГУИР |
| Citation: | Krishtafovich, K. D. Product placement / K. D. Krishtafovich // Проблемы экономики и информационных технологий : сборник тезисов и статей докладов 57-ой научной конференции аспирантов, магистрантов и студентов БГУИР, Минск, 19-21 апреля 2021 г. / Белорусский государственный университет информатики и радиоэлектроники. – Минск, 2021. – С. 311–313. |
| Abstract: | General information about product placement, its types, and ways to use it in movies are contained in this thesis. Some examples of product placement, its advantages and disadvantages are also included as well as research on the effectiveness of product placement. |
| URI: | https://libeldoc.bsuir.by/handle/123456789/43955 |
| Appears in Collections: | Проблемы экономики и информационных технологий : материалы 57-й научной конференции аспирантов, магистрантов и студентов (2021) |
| File | Description | Size | Format | |
|---|---|---|---|---|
| Krishtafovich_Product.pdf | 128.87 kB | Adobe PDF | View/Open |
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