DC Field | Value | Language |
dc.contributor.author | Safronnikova, P. L. | - |
dc.coverage.spatial | Минск | en_US |
dc.date.accessioned | 2023-09-26T08:58:57Z | - |
dc.date.available | 2023-09-26T08:58:57Z | - |
dc.date.issued | 2023 | - |
dc.identifier.citation | Safronnikova, P. L. Purchase decisions of Gen-Z and Gen-Y: comparative analysis / P. L. Safronnikova // Актуальные вопросы экономики и информационных технологий : сборник тезисов и статей докладов 59-ой научной конференции аспирантов, магистрантов и студентов БГУИР, Минск, 17–21 апреля 2023 г. / Белорусский государственный университет информатики и радиоэлектроники. – Минск, 2023. – С. 411–413. | en_US |
dc.identifier.uri | https://libeldoc.bsuir.by/handle/123456789/52954 | - |
dc.description.abstract | Satisfying customers’ purchase intentions has always been one of the most crucial criteria for a
company/producer/seller to build trusting relationships with the potential buyers. The lack of awareness
about the exact reasons for a customer to prefer one product of one producer to the similar product of
another producer, can be extremely damaging for business owners in the modern world of a practically
limitless range of products. The purchase intention of a customer depends on a variety of factors and the
comprehension of these factors by a seller, who in turn, is responsible for the satisfactory income and
revenue of the brand. Because of Gen-Z as well as Gen-Y being the most widely reachable audience for
brands due to their active use of the Internet, it is particularly important for a brand to focus on purchase
decisions of these generations’ customers. Moreover, analysing the differences of their purchasing
approach is able to provide a company with the essential information to increase amount of sales among
both of the most solvent age groups. | en_US |
dc.language.iso | en | en_US |
dc.publisher | БГУИР | en_US |
dc.subject | материалы конференций | en_US |
dc.subject | gen-z | en_US |
dc.subject | purchase decisions | en_US |
dc.subject | purchase intention | en_US |
dc.title | Purchase decisions of Gen-Z and Gen-Y: comparative analysis | en_US |
dc.type | Article | en_US |
Appears in Collections: | Актуальные вопросы экономики и информационных технологий : материалы 59-й научной конференции аспирантов, магистрантов и студентов (2023)
|