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Please use this identifier to cite or link to this item: https://libeldoc.bsuir.by/handle/123456789/52954
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dc.contributor.authorSafronnikova, P. L.-
dc.coverage.spatialМинскen_US
dc.date.accessioned2023-09-26T08:58:57Z-
dc.date.available2023-09-26T08:58:57Z-
dc.date.issued2023-
dc.identifier.citationSafronnikova, P. L. Purchase decisions of Gen-Z and Gen-Y: comparative analysis / P. L. Safronnikova // Актуальные вопросы экономики и информационных технологий : сборник тезисов и статей докладов 59-ой научной конференции аспирантов, магистрантов и студентов БГУИР, Минск, 17–21 апреля 2023 г. / Белорусский государственный университет информатики и радиоэлектроники. – Минск, 2023. – С. 411–413.en_US
dc.identifier.urihttps://libeldoc.bsuir.by/handle/123456789/52954-
dc.description.abstractSatisfying customers’ purchase intentions has always been one of the most crucial criteria for a company/producer/seller to build trusting relationships with the potential buyers. The lack of awareness about the exact reasons for a customer to prefer one product of one producer to the similar product of another producer, can be extremely damaging for business owners in the modern world of a practically limitless range of products. The purchase intention of a customer depends on a variety of factors and the comprehension of these factors by a seller, who in turn, is responsible for the satisfactory income and revenue of the brand. Because of Gen-Z as well as Gen-Y being the most widely reachable audience for brands due to their active use of the Internet, it is particularly important for a brand to focus on purchase decisions of these generations’ customers. Moreover, analysing the differences of their purchasing approach is able to provide a company with the essential information to increase amount of sales among both of the most solvent age groups.en_US
dc.language.isoenen_US
dc.publisherБГУИРen_US
dc.subjectматериалы конференцийen_US
dc.subjectgen-zen_US
dc.subjectpurchase decisionsen_US
dc.subjectpurchase intentionen_US
dc.titlePurchase decisions of Gen-Z and Gen-Y: comparative analysisen_US
dc.typeArticleen_US
Appears in Collections:Актуальные вопросы экономики и информационных технологий : материалы 59-й научной конференции аспирантов, магистрантов и студентов (2023)

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