| Title: | The effectiveness of micro influencers vs. celebrity influencers in social media campaigns |
| Authors: | Safronnikova, P. L. |
| Keywords: | материалы конференций;social media;micro-influencers;macro-influencers |
| Issue Date: | 2024 |
| Publisher: | БГУИР |
| Citation: | Safronnikova, P. L. The effectiveness of micro influencers vs. celebrity influencers in social media campaigns / P. L. Safronnikova // Актуальные вопросы экономики и информационных технологий : сборник тезисов и статей докладов 60-ой юбилейной научной конференции аспирантов, магистрантов и студентов БГУИР, Минск, 22–26 апреля 2024 г. / Белорусский государственный университет информатики и радиоэлектроники. – Минск, 2024. – С. 818–819. |
| Abstract: | The paper aims to compare the effectiveness of social media cam paigns organised with the participation of two fairly close in the field of
activity, but different in the number of followers, social media users: micro-influencers and celebrity (macro-) influencers. The paper
presents the peculiar properties of such campaigns, analyses various aspects, including audience reach, level of engagement, trust in the
source, as well as the cost and effectiveness of investments. |
| URI: | https://libeldoc.bsuir.by/handle/123456789/56667 |
| Appears in Collections: | Актуальные вопросы экономики и информационных технологий : материалы 60-й научной конференции аспирантов, магистрантов и студентов (2024)
|
