Информационная перегрузка: Big Data, Data Mining и маркетинг-менеджмент

Abstract

The emergence and development of the information environment made safe storage, processing, transfer information, and obtaining structured information in the fastest time possible. But since the introduction of informatization occurs very rapidly, creating problems of information overload, as well as control over the dynamism and expansion of the information environment through Big Data, Data Mining and marketing-management technologies.