https://libeldoc.bsuir.by/handle/123456789/28056| Title: | Информационные модели психологического влияния рекламы на потребителя |
| Authors: | Вайнштейн, Л. А. |
| Keywords: | материалы конференций;информационные модели;психологическое влияние;реклама |
| Issue Date: | 2017 |
| Publisher: | БГУИР |
| Citation: | Вайнштейн, Л. А. Информационные модели психологического влияния рекламы на потребителя / Л. А. Вайнштейн // BIG DATA and Advanced Analytics: collection of materials of the third international scientific and practical conference, Minsk, Belarus, May 3–4, 2017 / editorial board : М. Batura [et al.]. – Minsk : BSUIR, 2017. – С. 250-256. |
| Abstract: | The analysis of various information models used in advertising. The role of various psychological mech- anisms and mental processes advertising effect on the user. Set out a comparative analysis of the effectiveness of different infor-mation |
| URI: | https://libeldoc.bsuir.by/handle/123456789/28056 |
| Appears in Collections: | BIG DATA and Advanced Analytics. Использование BIG DATA для оптимизации бизнеса и информационных технологий (2017) |
| File | Description | Size | Format | |
|---|---|---|---|---|
| Vaynshteyn_Informatsionnyye.PDF | 797.69 kB | Adobe PDF | View/Open |
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